Ohio’s famed Dawg Pound won’t take center stage this Super Bowl Sunday, but Cleveland’s dog-friendly…
Ohio’s famed Dawg Pound won’t take center stage this Super Bowl Sunday, but Cleveland’s dog-friendly atmosphere will be highlighted instead. Destination Cleveland, the tourism-promoting organization, revealed a new national ad campaign set to launch during the Puppy Bowl, preceding Super Bowl LVIII. The 30-second ad showcases the city from the perspective of a visitor’s furry companion.
Marie Scalia, Chief Marketing Officer at Destination Cleveland, expressed the organization’s desire to make a bold statement on the biggest media day of the year. The ad will air before, during, and after the Puppy Bowl, reaching over 13.2 million viewers. The campaign, costing approximately $550,000, will run on national platforms, including Animal Planet, streaming services, and social media, from February 12 to March 23.
Despite speculation fueled by social media teasers, Destination Cleveland clarified that they couldn’t afford a $7 million Super Bowl ad with their $20 million budget for 2024. Scalia emphasized the campaign as a fun and responsible way to bring attention to Cleveland on a significant day. This initiative marks the beginning of a promising year for Cleveland tourism, with major events like the NCAA Women’s Final Four, a total solar eclipse in April, the Pan-American Masters Games in July, and the Rock and Roll Hall of Fame Induction Ceremony in the fall.
